National Edible Oil Fortification Project
Confederation of Indian Industry (CII) had collaborated with Global Alliance for Improving Nutrition (GAIN) to launch an initiative on National Edible Oil Fortification. This project aimed at building consensus around fortification as an Industry-led initiative and generate evidence on the merits of business led expansion of fortified edible oil portfolio.
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"Coordinated and synergistic actions of all key stakeholders are required for success to such initiatives. Impressing upon the role of food processing industry in addressing nutrition related challenges, he added that food processing encompasses many verticals and creates value addition rather than just limited to processing/cooking. Effective communication strategy for creating awareness among people on benefits and necessity of fortification is to be created at a larger platform."
Mr. Mayank Jalan,
Co–Chairman, CII National Committee on Food Processing & Managing Director, Keventer Agro
"Malnutrition issues can be addressed through many aspects ranging from sanitation to diverse diet to fortification. Vegetable oil is one of the best vehicles for fortification. As a business opportunity it creates competitive differentiation for the company".
Mr. Siraj Chaudhury,
Chairman, National Alliance on Food Fortification and Cargill India Ltd.
"It is encouraging to see the involvement of private sector in India on fortification initiatives. Fortification is a gradual process and India requires alliance among all important stakeholders for effective implementation to overcome micronutrient” malnutrition".
Mr Torben Due,
Country Director ,UN- World Food Programme